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Does message placement influence risk perception and affect?
by Lachlan, Kenneth; Spence, Patric R.
published in Journal of communication management : an international journal (2014)
Article, E-Article Branding Facet Online

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That Is So Gross and I Have to Post About It: Exemplification Effects and User Comments on a News Story
by Spence, Patric R.; Lachlan, Kenneth; Sellnow, Timothy; Rice, Robert G.; Seeger, Henry
published in Southern Communication Journal (2017)
Article, E-Article Branding Facet Online

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  NOT Author / Corporation: Edwards, Autumn   NOT Author / Corporation: Lachlan, Kenneth A.   NOT Author / Corporation: Brady, Robert   OR Author / Corporation: Spence, Patric R.   Clear all Filters
  •   Online Resources (2)
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