by Lachlan, Kenneth A.; Burke, Jennifer; Spence, Patric R.; Griffin, Donyale
published in Howard Journal of Communications (2009)
published in Howard Journal of Communications (2009)
Article, E-Article
Branding Facet Online
by Rainear, Adam M.; Lachlan, Kenneth A.; Oeldorf-Hirsch, Anne; DeVoss, Christina L.
published in Communication Research Reports (2018)
published in Communication Research Reports (2018)
Article, E-Article
Branding Facet Online