by Gross, Walter; Leonard, Myron; Michman, Ronald D.; Self, Donald R.; Barry, Thomas E.; Becherer, Richard C.; Calabro, Pat J.; Clabaugh, Maurice G.; Etzel, Michael J.; Gaski, John F.; Hindersman, Charles H.; Horsley, Joe B.; Kahler, Ruel C.; King, Robert L.; Krotkoff, Hertha H.; Meadow, H. Lee; Meissner, Frank; Meredith, Lindsay; Norvell, Douglass G.; Penn, William S.; Rucks, Conway; Schlissel, Martin R.; Schoell, William F.; Sibley, Stanley D.; Soldner, Helmut; Spencer, Ulric M.; Tucker, Frances G.; Williams, Kaylene C.
published in Journal of Marketing (1983)

by Gross, Walter; Jolson, Marvin A.; Leonard, Myron; Michman, Ronald D.; Barry, Thomas E.; Becherer, Richard C.; Calabro, Pat; Culley, James D.; Dixon, Donald F.; Etzel, Michael J.; Freiden, Jon B.; Gable, Myron; Hindersman, Charles H.; Horsley, Joe B.; Jackson, Donald W.; Kahler, Ruel C.; King, Robert L.; Krotkoff, Hertha H.; Lammers, H. Bruce; Laric, Michael V.; Litvack, David; Meissner, Frank; Norvell, Douglass G.; Penn, William S.; Rucks, Conway; Schlissel, Martin R.; Schoell, William F.; Soldner, Helmut; Spencer, Ulrich M.
published in Journal of Marketing (1980)