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by Lachlan, Kenneth A.; Spence, Patric R.
published in Journal of applied communication research : JACR (2011)Article, E-Article Branding Facet Online -
by Spence, Patric R.; Lachlan, Kenneth A.; Omilion-Hodges, Leah M.; Goddard, Amanda K.
published in Communication research reports : a publication of the Eastern Communication Association (2014)Article, E-Article Branding Facet Online