by Spence, Patric R.; Lachlan, Kenneth A.; Burke, Jennifer A.
published in Communication theory : an official journal of the International Communication Association (2011)
published in Communication theory : an official journal of the International Communication Association (2011)
Article, E-Article
Branding Facet Online
by Spence, Patric R.; Lachlan, Kenneth A.; McIntyre, JJ; Seeger, Matthew
published in Journal of Radio & Audio Media (2009)
published in Journal of Radio & Audio Media (2009)
Article, E-Article
Branding Facet Online