by Lachlan, Kenneth A.; Burke, Jennifer; Spence, Patric R.; Griffin, Donyale
published in Howard Journal of Communications (2009)
published in Howard Journal of Communications (2009)
Article, E-Article
Branding Facet Online
by Smith, Rachel A.; Levine, Timothy R.; Lachlan, Kenneth A.; Fediuk, Thomas A.
published in Human Communication Research (2002)
published in Human Communication Research (2002)
Article, E-Article
Branding Facet Online