Diversity through Dualism. The Balancing Principle as an Organizational Strategy in Culture Departments of Newspapers
by Jaakkola, Maarit
published 2013
Article, E-Article Branding Facet Online Branding University of Gothenburg: GUPEA (Gothenburg University Publications Electronic Archive) Branding BASE - Bielefeld Academic Search Engine

Innovation of New Revenue Streams in Digital Media. Journalism as Customer Relationship
by Barland, Jens
published 2013
Article, E-Article Branding Facet Online Branding University of Gothenburg: GUPEA (Gothenburg University Publications Electronic Archive) Branding BASE - Bielefeld Academic Search Engine