by Naderi, Ehsan; Naderi, Iman; Balakrishnan, Bimal
published in Journal of Product & Brand Management (2020)
published in Journal of Product & Brand Management (2020)
Article, E-Article
Branding Facet Online
by Rodgers, Shelly; Wang, Ze; Maras, Melissa A.; Burgoyne, Suzanne; Balakrishnan, Bimal; Stemmle, Jon; Schultz, Jack C.
published in Science Communication (2018)
published in Science Communication (2018)
Article, E-Article
Branding Facet Online