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Dual nature of cause‐brand fit : Influence on corporate social responsibility consumer perception: Influence on corporate social responsibility consumer perception
by Bigné, Enrique; Currás‐Pérez, Rafael; Aldás‐Manzano, Joaquín
published in European Journal of Marketing (2012)
Article, E-Article Branding Facet Online

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  •   Online Resources (1)
  •   Article, E-Article (1)
    •  Emerald (CrossRef) (1)
  •   English (1)
  •   Aldás‐Manzano, Joaquín (1)
  •   Bigné, Enrique (1)
  •   Currás‐Pérez, Rafael (1)

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