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by Spence, Patric R.; Lachlan, Kenneth A.; Burke, Jennifer A.
published in Communication Theory (2011)

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by Burke, Jennifer A; Spence, Patric R; Lachlan, Kenneth
published in Patric R. Spence (2010)

Article, E-Article Branding University of Kentucky: UKnowledge Branding BASE - Bielefeld Academic Search Engine

by Lachlan, Kenneth A.; Burke, Jennifer; Spence, Patric R.; Griffin, Donyale
published in Howard Journal of Communications (2009)

Article, E-Article