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Recall, Recognition and the Measurement of Memory for Print Advertisements: A Reassessment

by Finn, Adam
published in Marketing Science (1992)

Article, E-Article

Recall, Recognition and the Measurement of Memory for Print Advertisements: A Reassessment

by Finn, Adam
published in Marketing Science (1992)

Article, E-Article

Book Review: Survey Research Methods: A Reader

by Finn, Adam
published in Journal of Marketing Research (1990)

Article, E-Article

Review: Survey Research Methods: A Reader

by Finn, Adam
published in Journal of Marketing Research (1990)

Article, E-Article

Print Ad Recognition Readership Scores: An Information Processing Perspective

by Finn, Adam
published in Journal of Marketing Research (1988)

Article, E-Article

Print Ad Recognition Readership Scores: An Information Processing Perspective

by Finn, Adam
published in Journal of Marketing Research (1988)

Article, E-Article

Print Ad Recognition Readership Scores: An Information Processing Perspective

by Finn, Adam
published in Journal of Marketing Research (1988)

Article, E-Article

Media economics: applying economics to new and traditional media

by Hoskins, Colin; McFadyen, Stuart; Finn, Adam
published 2004

Book, E-Book Branding Verbunddaten SWB

Global television and film: an introduction to the economics of the business

by Hoskins, Colin; MacFadyen, Stuart; Finn, Adam
published 1997

Book, E-Book Branding Universitätsbibliothek Frankfurt am Main Verbundkatalog Film

Global television and film: an introduction to the economics of the business

by Hoskins, Colin; MacFadyen, Stuart; Finn, Adam
published 1997

Book, E-Book Branding Verbunddaten SWB

Households’ valuation of new broadband networks : The impact of the perceived benefits of and access to e-services: The impact of the perceived benefits of and access to e-services...

by Thomas, Dominic; Finn, Adam
published in Internet Research (2018)

Article, E-Article

A cross-product category CBBE study: item response theory perspective

by Wang, Luming; Finn, Adam
published in Journal of Product & Brand Management (2014)

Article, E-Article

How Cloudy a Crystal Ball: A Psychometric Assessment of Concept Testing

by Peng, Ling; Finn, Adam
published in Journal of Product Innovation Management (2010)

Article, E-Article

Whose Crystal Ball to Choose? Individual Difference in the Generalizability of Concept Testing : Whose Crystal Ball to Choose? Individual Difference in the Generalizability: Whose...

by Peng, Ling; Finn, Adam
published in Journal of Product Innovation Management (2010)

Article, E-Article

How fine is C-OAR-SE? A generalizability theory perspective on Rossiter's procedure

by Finn, Adam; Kayande, Ujwal
published in International Journal of Research in Marketing (2005)

Article, E-Article

Reliability Assessment and Optimization of Marketing Measurement

by Finn, Adam; Kayande, Ujwal
published in Journal of Marketing Research (1997)

Article, E-Article

Reliability Assessment and Optimization of Marketing Measurement

by Finn, Adam; Kayandé, Ujwal
published in Journal of Marketing Research (1997)

Article, E-Article

Reliability Assessment and Optimization of Marketing Measurement

by Finn, Adam; Kayandé, Ujwal
published in Journal of Marketing Research (1997)

Article, E-Article

Investigating the simultaneous presentation of advertising and television programming.

by Chowdhury, Rafi M. M. I.
published 2007

Article, E-Article IZI Database Branding IZI-Datenbank

Global television and film: an introduction to the economics of the business

by Hoskins, Colin
published 1997

Book, E-Book Branding Filmuniversität Konrad Wolf Babelsberg Verbundkatalog Film

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