by Gross, Walter; Leonard, Myron; Michman, Ronald D.; Self, Donald R.; Barry, Thomas E.; Becherer, Richard C.; Calabro, Pat J.; Clabaugh, Maurice G.; Etzel, Michael J.; Gaski, John F.; Hindersman, Charles H.; Horsley, Joe B.; Kahler, Ruel C.; King, Robert L.; Krotkoff, Hertha H.; Meadow, H. Lee; Meissner, Frank; Meredith, Lindsay; Norvell, Douglass G.; Penn, William S.; Rucks, Conway; Schlissel, Martin R.; Schoell, William F.; Sibley, Stanley D.; Soldner, Helmut; Spencer, Ulric M.; Tucker, Frances G.; Williams, Kaylene C.
published in Journal of Marketing (1983)

by Gross, Walter; Jolson, Marvin A.; Leonard, Myron; Michman, Ronald D.; Barry, Thomas E.; Becherer, Richard C.; Calabro, Pat; Culley, James D.; Dixon, Donald F.; Etzel, Michael J.; Freiden, Jon B.; Gable, Myron; Hindersman, Charles H.; Horsley, Joe B.; Jackson, Donald W.; Kahler, Ruel C.; King, Robert L.; Krotkoff, Hertha H.; Lammers, H. Bruce; Laric, Michael V.; Litvack, David; Meissner, Frank; Norvell, Douglass G.; Penn, William S.; Rucks, Conway; Schlissel, Martin R.; Schoell, William F.; Soldner, Helmut; Spencer, Ulrich M.
published in Journal of Marketing (1980)

by Penn, William S.; Luck, D. J.; Hollander, Stanley C.; Meissner, Frank; Arnay, Oscar P.; Clewett, Robert L.; Codner, Bernard; Cole, Robert H.; Dowd, Laurence P.; Eby, Frank; Enfeur, Paul; Fisk, George; Fox, Harold W.; Goldstucker, Jac L.; Gordon, Guy G.; Hindersman, Charles H.; Kahler, Ruel; Lazer, William; Mccusker, Janet K.; Mertes, John E.; Meyer, R. E.; Morgan, L. Robert; Regan, William J.; Rennick, Dan; Savage, Job K.; Shaw, Steven J.; Smith, G. C.; Spencer, Ulric; Thek, Robert R.; Wright, John S.
published in Journal of Marketing (1962)

by Penn, William S.; Luck, David J.; Hollander, Stanley C.; Meissner, Frank; Aberle, John W.; Arnay, Oscar P.; Babione, Francis A.; Codner, Bernard; Cole, Robert H.; Dowd, Laurence P.; Eby, Frank; Fisk, George; Fox, Harold W.; Goldstucker, Jac L.; Gordon, Guy G.; Hindersman, Charles H.; Kahler, Ruel; King, Robert L.; Kushner, Dan; Leonhard, Dietrich L.; Mertes, John E.; Meyer, R. E.; Morgan, L. Robert; Nicosia, Francesco M.; Regan, William J.; Smith, G. C.; Spencer, Ulric M.; Thek, Robert R.; Wieland, John H.; Wheatley, John; Wolf, Alois F.; Wright, John S.
published in Journal of Marketing (1962)