by Gross, Walter, Leonard, Myron, Michman, Ronald D., Self, Donald R., Barry, Thomas E., Becherer, Richard C., Calabro, Pat J., Clabaugh, Maurice G., Etzel, Michael J., Gaski, John F., Hindersman, Charles H., Horsley, Joe B., Kahler, Ruel C., King, Robert L., Krotkoff, Hertha H., Meadow, H. Lee, Meissner, Frank, Meredith, Lindsay, Norvell, Douglass G., Penn, William S., Rucks, Conway, Schlissel, Martin R., Schoell, William F., Sibley, Stanley D., Soldner, Helmut, Spencer, Ulric M., Tucker, Frances G., Williams, Kaylene C.
Published in Journal of Marketing (1983)
Published in Journal of Marketing (1983)
Article, E-Article
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