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Marketing Abstracts
by Gross, Walter, Leonard, Myron, Michman, Ronald D., Self, Donald R., Barry, Thomas E., Becherer, Richard C., Calabro, Pat J., Clabaugh, Maurice G., Etzel, Michael J., Gaski, John F., Hindersman, Charles H., Horsley, Joe B., Kahler, Ruel C., King, Robert L., Krotkoff, Hertha H., Meadow, H. Lee, Meissner, Frank, Meredith, Lindsay, Norvell, Douglass G., Penn, William S., Rucks, Conway, Schlissel, Martin R., Schoell, William F., Sibley, Stanley D., Soldner, Helmut, Spencer, Ulric M., Tucker, Frances G., Williams, Kaylene C.
Published in Journal of Marketing (1983)
Article, E-Article Branding Facet Online

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  Other: Business and Economics   Author / Corporation: King, Robert L.   Author / Corporation: Sibley, Stanley D.   Clear all Filters
  •   Online Resources (1)
  •   Article, E-Article (1)
  •   SAGE Publications (CrossRef) (1)
  •   English (1)
  •   Barry, Thomas E. (1)
  •   Becherer, Richard C. (1)
  •   Calabro, Pat J. (1)
  •   Clabaugh, Maurice G. (1)
  •   Etzel, Michael J. (1)
  •   Gaski, John F. (1)
  •   more
  •   Gross, Walter (1)
  •   Hindersman, Charles H. (1)
  •   Horsley, Joe B. (1)
  •   Kahler, Ruel C. (1)
  •  King, Robert L. (1)
  •   Krotkoff, Hertha H. (1)
  •   Leonard, Myron (1)
  •   Meadow, H. Lee (1)
  •   Meissner, Frank (1)
  •   Meredith, Lindsay (1)
  •   Michman, Ronald D. (1)
  •   Norvell, Douglass G. (1)
  •   Penn, William S. (1)
  •   Rucks, Conway (1)
  •   Schlissel, Martin R. (1)
  •   Schoell, William F. (1)
  •   Self, Donald R. (1)
  •  Sibley, Stanley D. (1)
  •   Soldner, Helmut (1)
  •   Spencer, Ulric M. (1)
  •   Tucker, Frances G. (1)
  •   Williams, Kaylene C. (1)
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