Marketing Abstracts

by Gross, Walter, Leonard, Myron, Michman, Ronald D., Self, Donald R., Barry, Thomas E., Becherer, Richard C., Calabro, Pat J., Clabaugh, Maurice G., Etzel, Michael J., Gaski, John F., Hindersman, Charles H., Horsley, Joe B., Kahler, Ruel C., King, Robert L., Krotkoff, Hertha H., Meadow, H. Lee, Meissner, Frank, Meredith, Lindsay, Norvell, Douglass G., Penn, William S., Rucks, Conway, Schlissel, Martin R., Schoell, William F., Sibley, Stanley D., Soldner, Helmut, Spencer, Ulric M., Tucker, Frances G., Williams, Kaylene C.
Published in Journal of Marketing (1983)