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Beville, Hugh Malcom, Jr. (1988), Audience Ratings: Radio, Television and Cable (Revised), Hillsdale, NJ: Lawrence...
King, Robert L.
In: Journal of Advertising, 1989Article, e-article -
Managing Media Organizations: Effective Leadership of the Media. Lavine, John M. and Wackman, Daniel B. New York:...
King, Robert L.
In: Journal of Advertising, 1989Article, e-article -
Standard Wörterbuch Fur Werbung Massenmedien und Marketing (Standard Dictionary of Advertising Mass Media and...
King, Robert L.
In: Journal of Advertising, 1988Article, e-article -
The Marketer's Guide to Media Vehicles. Grossman, Ann. New York: Quorum Books, 1987. 256 Pp. $39.95
King, Robert L.
In: Journal of Advertising, 1988Article, e-article -
Essentials of Media Planning, Second Edition. Barban, Arnold M., Steven M. Cristol, and Frank J. Kopec. Lincolnwood,...
King, Robert L.
In: Journal of Advertising, 1988Article, e-article -
Current Issues and Research in Advertising 1984. Leigh, James H. and Claude R. Martin, Jr., (Eds.). Ann Arbor, MI:...
King, Robert L.
In: Journal of Advertising, 1986Article, e-article -
Media Planning: A Practical Guide. Surmanek, Jim. Lincolnwood, IL: Crain Books, 1985. 165 Pp. $12.95
King, Robert L.
In: Journal of Advertising, 1986Article, e-article -
Communication Yearbook 7. Bostrom, Robert N. (editor). Beverly Hills, CA: Sage Publications, 1983, 927 pp. $45.00
King, Robert L.
In: Journal of Advertising, 1984Article, e-article -
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The Marketing Imagination. Leavitt, Theodore. New York: The Free Press, 1983, 203 pp. $16.75
King, Robert L.; Coe, Barbara
In: Journal of Advertising, 1984Article, e-article -
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Tested Sentences that Sell. Wheeler, Elmer. Englewood Cliffs, NJ: Prentice Hall, 1937, 214 pp. $5.95
King, Robert L.; Wenthe, Lee S.
In: Journal of Advertising, 1983Article, e-article -
Marketing Abstracts
Gross, Walter; Leonard, Myron; Michman, Ronald D. ; et al.
In: Journal of Marketing, 1983Article, e-article -
Marketing Abstracts
Gross, Walter; Jolson, Marvin A.; Leonard, Myron ; et al.
In: Journal of Marketing, 1980Article, e-article -
Marketing Articles in Review
Penn, William S.; Luck, David J.; Hollander, Stanley C. ; et al.
In: Journal of Marketing, 1962Article, e-article
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