Beville, Hugh Malcom, Jr. (1988), Audience Ratings: Radio, Television and Cable (Revised), Hillsdale, NJ: Lawrence Erlbaum Associates, Inc., 407 Pp., $45.00 (cloth-bound); $19.95 (...

by King, Robert L.
Published in Journal of Advertising (1989)

Managing Media Organizations: Effective Leadership of the Media. Lavine, John M. and Wackman, Daniel B. New York: Longman, Inc., 1988. 454 Pp. $29.95

by King, Robert L.
Published in Journal of Advertising (1989)

Standard Wörterbuch Fur Werbung Massenmedien und Marketing (Standard Dictionary of Advertising Mass Media and Marketing). Koschnick, Wolfgang J. New York: Walter de Gruyter and Co....

by King, Robert L.
Published in Journal of Advertising (1988)

The Marketer's Guide to Media Vehicles. Grossman, Ann. New York: Quorum Books, 1987. 256 Pp. $39.95

by King, Robert L.
Published in Journal of Advertising (1988)

Essentials of Media Planning, Second Edition. Barban, Arnold M., Steven M. Cristol, and Frank J. Kopec. Lincolnwood, IL: NTC Business Books, 1987. 160 Pp. $12.95 (pa-perbound)

by King, Robert L.
Published in Journal of Advertising (1988)

Media Planning: A Practical Guide. Surmanek, Jim. Lincolnwood, IL: Crain Books, 1985. 165 Pp. $12.95

by King, Robert L.
Published in Journal of Advertising (1986)

Current Issues and Research in Advertising 1984. Leigh, James H. and Claude R. Martin, Jr., (Eds.). Ann Arbor, MI: The University of Michigan, 2 volumes, 1984. 350 Pp. $15.00

by King, Robert L.
Published in Journal of Advertising (1986)

Communication Yearbook 7. Bostrom, Robert N. (editor). Beverly Hills, CA: Sage Publications, 1983, 927 pp. $45.00

by King, Robert L.
Published in Journal of Advertising (1984)

The Book Review Section of theJournal

by King, Robert L.
Published in Journal of Advertising (1983)

The Marketing Imagination. Leavitt, Theodore. New York: The Free Press, 1983, 203 pp. $16.75

by King, Robert L., Coe, Barbara
Published in Journal of Advertising (1984)

Dream Jobs. A Guide to Tomorrow's Top Careers. Bly, Robert W. and Gary Blake. New York: John Wiley & Sons, 1983, 240 pp. $8.95

by King, Robert L., Hebert, Elsie S.
Published in Journal of Advertising (1984)

Tested Sentences that Sell. Wheeler, Elmer. Englewood Cliffs, NJ: Prentice Hall, 1937, 214 pp. $5.95

by King, Robert L., Wenthe, Lee S.
Published in Journal of Advertising (1983)

Readings in Consumer Behavior: Individuals, Groups and Organizations. (Second Edition.) Wallendorf, Melanie & Gerald Zaltman (eds.). New York: John Wiley & Sons, Inc., 1984. 456 pp

by King, Robert L., Rotfeld, Herbert J.
Published in Journal of Advertising (1985)

Electronic Direct Marketing. Osborne, G. Scott. Englewood Cliffs, NJ: Prentice-Hall, Inc., 1984. 163 pp. $8.95

by King, Robert L., Beltramini, Richard F.
Published in Journal of Advertising (1985)

Cases in Advertising and Promotion Management. Quelch, John A. and Paul W. Farris. Piano, TX: Business Publications, Inc., 1983, 811 pp. $28.95

by King, Robert L., Bolen, William H.
Published in Journal of Advertising (1984)

Broadcast Advertising. 2nd Ed. Zeigler, Sherilyn K. and Herbert H. Howard. Columbus, OH: Grid Publishing Inc., 1984, 391 pp

by King, Robert L., Goodrich, William B.
Published in Journal of Advertising (1984)