by Regan, William J.
published in Journal of Marketing (1963)

by Regan, William J.
published in Journal of Marketing (1963)

by Regan, William J.
published in Journal of Marketing (1963)

by Regan, William J.
published in Journal of Marketing (1961)

by Regan, William J.
published in Journal of Marketing (1961)

by Regan, William J.
published in Journal of Marketing (1961)

by Regan, William J.
published in Journal of Marketing (1960)

by Regan, William J.
published in Journal of Marketing (1960)

by Regan, William J.
published in Journal of Marketing (1960)

by Regan, William J.
published in Journal of Marketing (1949)

by Regan, William J.
published in Journal of Marketing (1949)

by Regan, William J.
published in Journal of Marketing (1949)

by Penn, William S.; Regan, William J.; Schendel, D. E.
published in Journal of Marketing (1968)

by Penn, William S.; Regan, William J.; Schendel, D. E.; Bergstrom, Marie
published in Journal of Marketing (1967)

by Penn, William S.; Regan, William J.; Schendel, D. E.; Bergstrom, Marie
published in Journal of Marketing (1967)

by Penn, William S.; Regan, William J.; Schendel, D. E.; Bergstrom, Marie
published in Journal of Marketing (1967)

by Penn, William S.; Regan, William J.; Schendel, D. E.; Bergstrom, Marie
published in Journal of Marketing (1966)

by Penn, William S.; Regan, William J.; Schendel, D. E.; Bergstrom, Marie
published in Journal of Marketing (1966)

by Penn, William S.; Regan, William J.; Schendel, D. E.; Mazzola, Marie
published in Journal of Marketing (1966)

by Penn, William S.; Regan, William J.; Luck, David J.; Mazzola, Marie
published in Journal of Marketing (1965)