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Depleted egos and affirmed selves: The two faces of customization
by Kang, Hyunjin; Shyam Sundar, S.
published in Computers in human behavior (2013)
Article, E-Article Branding Facet Online

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Effects of Online Health Sources on Credibility and Behavioral Intentions
by Hu, Yifeng; Shyam Sundar, S.
published in Communication Research (2010)
Article, E-Article Branding Facet Online

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Effects of Online Health Sources on Credibility and Behavioral Intentions
by Hu, Yifeng; Shyam Sundar, S.
published in Communication research : an internat. quarterly (2010)
Article, E-Article Branding Facet Online

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Can online buddies and bandwagon cues enhance user participation in online health communities?
by Kim, Hyang-Sook; Shyam Sundar, S.
published in Computers in human behavior (2014)
Article, E-Article Branding Facet Online

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Relevance to the Rescue: Can "Smart Ads" Reduce Negative Response to Online Ad Clutter?
by Young Kim, Nam; Shyam Sundar, S
published in Journalism & mass communication quarterly : J&MCQ : devoted to research in journalism and mass communication (2010)
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The Psychological Appeal of Personalized Content in Web Portals: Does Customization Affect Attitudes and Behavior?
by Kalyanaraman, Sriram; x>Shyam/Sundar, S<
published in Journal of communication : an official journal of the International Communication Association (2006)
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WATCHDOG OR LAPDOG? THE EFFECT OF US FOREIGN POLICY ON THE NEW YORK TIMES' COVERAGE OF CENTRAL AMERICA
by Shyam Sundar, S.; Rawlins, Brad L.
published in The journal of international communication : JIC (1997)
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Caregiving role in human–robot interaction: A study of the mediating effects of perceived benefit and social presence
by Kim, Ki Joon; Park, Eunil; Shyam Sundar, S.
published in Computers in human behavior (2013)
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Source Cues in Online News: Is the Proximate Source More Powerful than Distal Sources?
by Kang, Hyunjin; Bae, Keunmin; Zhang, Shaoke; Shyam Sundar, S
published in Journalism & mass communication quarterly : J&MCQ : devoted to research in journalism and mass communication (2011)
Article, E-Article Branding Facet Online

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Mental models of robots among senior citizens : An interview study of interaction expectations and design implications: An interview study of interaction expectations and design im...
by Walden, Justin; Hwa Jung, Eun; Shyam Sundar, S.; Celeste Johnson, Ariel
published in Interaction Studies (2015)
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“It’s Not Who You Know, but Who You Add:” An investigation into the differential impact of friend adding and self-disclosure on interpersonal perceptions on Facebook
by Limperos, Anthony M.; Tamul, Daniel J.; Woolley, Julia K.; Spinda, John S.W.; Shyam Sundar, S.
published in Computers in human behavior (2014)
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  •   Online Resources (11)
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