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A century of spin

how public relations became the cutting edge of corporate power

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Bibliographic Details
Authors and Corporations: Miller, David (Author), Dinan, William (Other)
Title Statement: David Miller and William Dinan
published:
London, Ann Arbor, MI Pluto Press 2008
Online-Ausg.. [S.l.] HathiTrust Digital Library 2010
Media Type: Book, E-Book

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further information
Item Description:Includes bibliographical references (pages 189-218) and index
Use copy Restrictions unspecified star MiAaHDL
Physical Description:1 Online-Ressource (x, 232 pages)
Language: English
Subjects:
Spin doctors
Public relations > History
Public relations and politics
Public relations > Moral and ethical aspects
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Print version:
Print version: Miller, David, 1964-, Century of spin, London ; Ann Arbor, MI : Pluto Press, 2008
Collection:Verbunddaten SWB
Table of Contents
Summary:

Of all the transcendent powers that shape our modern lives, propaganda is the most powerful and insidious. This brilliant, original book reveals the secret truth about so-called public relations and should be required reading on every curriculum.' John Pilger This book charts the relentless rise of the public relations industry and how it has transformed our society. Revealing the roots of the PR movement in the years leading up to the First World War, it shows how it became a key tool in the struggle to subordinate democracy to corporate rule. It is the first book to offer a history of the emergence of corporate propaganda on both sides of the Atlantic during the 20th century. The authors show how the origins of PR were always covertly political. Spin has been around for a long time and its anti-democratic potential is well known to all those who have made use of it. Based on extensive use of original archival material, the book presents a clear chronology of PR's development, culminating with a detailed examination of Gordon Brown and David Cameron's use of spin and how it relates to their connections with big business

1. The cutting edge of corporate power -- 2. Public relations: the Zelig complex -- 3. The hidden history of corporate propaganda, 1911-30 -- 4. The second wave of corporate propaganda, 1936-50 -- 5. The case for capitalism -- the third wave, to the 1980s -- 6. The real rulers of the world -- 7. The global PR industry -- 8. Pulling Labour's teeth -- 9. Blair and the business lobby -- 10. Cameron and the neo-cons -- 11. Corporate propaganda and power: the manufacture of compliance? -- Appendix: Labour MPs' business interests, 2007

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