@book{
0-1105293173,
title = {Advertising},
author = {Wright, John S. and Warner, Daniel S. and Winter, Willis L.},
address = {New York},
publisher = {MacGraw-Hill},
year = {1977},
edition = {4. ed.},
language = {Undetermined},
url = {https://katalog.adlr.link/Record/0-1105293173}
}