Broadcast/cable/web programming: strategies and practices - Eastman, Susan Tyler and Ferguson, Douglas A. (Wadsworth/Thomson Learning, 2002)
Rev. ed. of: Broadcast/cable programming. 5th ed. 1996
Includes bibliographical references (p. 445-450)and indexes
Keywords: Television programs; Planning; Radio programs; Planning; Cable television; Planning; Television programs; Radio programs; Cable television