Beteiligte: | , |
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Verfasserangabe: | Jack Rosenberry and Lauren A. Vicker |
veröffentlicht: |
London
Routledge
2017
|
Medientyp: | Buch, E-Book |
Beschreibung: | Includes bibliographical references and index |
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Umfang: | Online-Ressource (1 online resource (ix, 198 pages)); illustrations, text file, PDF |
DOI: | 10.4324/9781315537887 |
ISBN: |
9781134974214
9781134974351 9781138689114 9781138689121 9781315537887 |
Ausgabe: | Second edition (Online-Ausg.) |
Sprache: | Englisch |
Schlagwörter: | |
Weitere Ausgaben: | Applied mass communication theory: a guide for media practitioners |
Weitere Ausgaben: | Applied mass communication theory: a guide for media practitioners |
Kollektion: | Verbunddaten SWB |
1. Theory and the study of communication -- 2. Historical developments in mass communication theory -- 3. The individual perspective on mass communication theory -- 4. The sociological perspective on mass communication theory -- 5. The alternative paradigms of critical and cultural studies -- 6. Theories of international communication -- 7. Research principles and practices -- 8. Quantitative research methods -- 9. Qualitative research methods -- 10. Completing a student research project -- 11. Beyond theory and research : taking what you've learned to the real world of work |