Communication Excellence: How to Develop, Manage and Lead Exceptional Communications - Tench, Ralph and Verhoeven, Piet and Zerfaß, Ansgar and Moreno, Ángeles editor = {Verhoeven, Piet}, editor = {Zerfaß, Ansgar}, editor = {Moreno, Ángeles}, (Palgrave Macmillan, 2017)
Keywords: Business; Business and Management; Public relations; Organization; Planning; Communication in management; Success in business; Unternehmen; Innerbetriebliche Kommunikation; DE-101; Öffentlichkeitsarbeit; DE-101