Essentials of Visual Interpretation

Cover -- Half Title -- Title Page -- Copyright Page -- CONTENTS -- List of Images -- Image Acknowledgments and Attributions -- Authors' Acknowledgments -- 1. How Is Seeing a Cultural Practice? -- Introduction -- Key Terms in Visual Literacy -- Multimodality -- Semiosis -- Visual Literacy in Application -- Exercises -- For Further Exploration -- 2. Cognition and Vision -- Introduction -- Primates and Vision -- Visual Development and Human Cognition -- Gestalt and Vision -- Optics and Human Perception of Moving Pictures -- Differences of Vision and Visuality -- Artists Seeing Differently -- Color and Culture -- Maps and Cognition of Space -- Exercises -- For Further Exploration -- 3. Visual History, Visual Culture, Ideology -- Introduction -- Interpreting Ancient Art -- Five Thousand Years of Text -- Religion, Ideology, and Representation -- The Invention of Perspective -- Class and Colonialism in Modern Art -- Exercises -- For Further Exploration -- 4. Photography, Film, and Visual Storytelling -- Introduction -- The Rise of Photography -- Film and Its Codes -- On Television -- Aspects of Storytelling -- Graphic Novels as Sequential Visual Phenomenon -- Exercises -- For Further Exploration -- 5. Word, Image, Sound: What Is Multimodality? -- Introduction -- Codes, Conventions, and Interpreting Meaning -- The Natural(ized) Experience of Multimodality -- How Do Modes Interact? -- Reading a Multimodal Text or Object -- Parting Comment on Multimodal Interpretation -- Exercises -- For Further Exploration -- 6. Remediation and Intertexuality -- Introduction -- On Intertextuality -- From Memes to Internet Memes -- Illustration: The Firestarter Meme -- Hypermediacy and the Metavisual -- What Do We Use Memes for? A Global Approach -- Memes, Copyright, and Privacy -- Conclusion -- Exercises -- For Further Exploration.