| Beteiligte: | |
|---|---|
| veröffentlicht: | Thousand Oaks, Calif., London [u.a.] Sage Publications 2002 |
| Medientyp: | Buch, E-Book |
| Beschreibung: | Includes bibliographical references and index |
|---|---|
| Umfang: | XXVI, 227 S.; Ill., graph. Darst |
| ISBN: |
0761922431
076192244X 9780761922445 9780761922438 |
| Sprache: | Englisch |
| Schlagwörter: |
a
> Advertising
|
| Online-Ausg.: | Jones, John Philip, 1930 - , The ultimate secrets of advertising, Online-Ausg., London : SAGE, 2001, Online Ressource (xxvi, 224 p.) |
| Kollektion: | Verbunddaten SWB |
| Big ideas and good ideas -- Passing through the gate -- Getting it right first time -- Repetition, competition and the growth (or decline) of brands -- Keeping the brand in the window -- The bridge to the long term -- A first measure of long-term effects -- The depth of advertising's long-term effects -- Can doses of advertising produce doses of profit? -- Frozen effects versus continuous effects |