@book{ 0-518642119, title = {Innovationskommunikation in dynamischen Märkten: empirische Ergebnisse und Fallstudien}, series = {Medien}, author = {Mast, Claudia and Huck-Sandhu, Simone and Zerfaß, Ansgar}, editor = {Huck-Sandhu, Simone}, editor = {Zerfaß, Ansgar}, address = {Münster}, publisher = {Lit}, address = {}, publisher = {}, year = {2006}, isbn = {3825897540}, isbn = {9783825897543}, language = {German}, note = {Literaturverzeichnis: Seite 134-135}, url = {http://www.gbv.de/dms/zbw/518642119.pdf}, url = {https://katalog.adlr.link/Record/0-518642119} }