All-out for victory! magazine advertising and the World War II home front

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Bibliographische Detailangaben
Beteiligte: Jones, John Bush (VerfasserIn)
Verfasserangabe: John Bush Jones
veröffentlicht:
Hanover [u.a.] University Press of New England c 2009
Medientyp: Buch, E-Book

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Beschreibung: Includes bibliographical references and index
Umfang: XI, 314 S.; Ill
ISBN: 9781584657682
1584657685
Ausgabe: 1. ed.
Sprache: Englisch
Schlagwörter:
Kollektion: Verbunddaten SWB
Inhaltsangabe

"All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow

"All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.