Bibliographische Detailangaben
Beteiligte: Johnson, Catherine (VerfasserIn)
Verfasserangabe: Catherine Johnson
veröffentlicht:
London [u.a.] Routledge 2012
Teil von: Comedia
Medientyp: Buch, E-Book

Get it

Weitere Informationen sehen Sie, wenn Sie angemeldet sind.

Noch keinen Account? Jetzt registrieren
weitere Informationen
Beschreibung: Includes bibliographical references and index
Umfang: XVII, 197 S; 25 cm
ISBN: 0415548438
9780415548427
9780415548434
Ausgabe: 1. publ.
Sprache: Englisch
Teil von: Comedia
Schlagwörter:
Weitere Ausgaben: Branding television
Kollektion: Verbunddaten SWB
Inhaltsangabe
Introduction: but television's not soap!: approaching television brandingBranding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?
Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding?