Beteiligte: | |
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Verfasserangabe: | Catherine Johnson |
veröffentlicht: |
London [u.a.]
Routledge
2012
|
Teil von: |
Comedia |
Medientyp: | Buch, E-Book |
Beschreibung: | Includes bibliographical references and index |
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Umfang: | XVII, 197 S; 25 cm |
ISBN: |
0415548438
9780415548427 9780415548434 |
Ausgabe: | 1. publ. |
Sprache: | Englisch |
Teil von: |
Comedia |
Schlagwörter: | |
Weitere Ausgaben: | Branding television |
Kollektion: | Verbunddaten SWB |
Introduction: but television's not soap!: approaching television brandingBranding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding? Introduction: but television's not soap!: approaching television branding -- Branding and the US television industry. Deregulation, differentiation, and niche targeting: the emergence of branding in the cable/satellite era -- From channel brands to service brands?: US television enters the digital era -- Branding and the UK television industry. Competition, fragmentation and commodification: the emergence of branding in the UK television industry -- The end of public service broadcasting?: branding Channel 4 and the BBC -- The texts and intertexts of branding. Of idents and interstitials: channel branding -- Longevity, transferability and multiplicity: programme brands -- What's at stake in television branding? |