Beteiligte: | , |
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veröffentlicht: | New York, NY [u.a.] Routledge 2012 |
Teil von: |
Routledge communication series
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Medientyp: | Buch, E-Book |
Beschreibung: | Formerly CIP Uk. - Includes bibliographical references and index. - |
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Umfang: | XXIX, 614 S.; Ill., graph. Darst; 24 cm |
Notiz: | Perspectives on advertising and advertising theory ; What does "theories of advertising" mean? Coloring outside the lines : suggestions for making advertising theory more meaningful Agency practitioners? : theories about advertising Psychological processes in response to advertisements ; The elaboration likelihood model : a thirty-year review The role of emotion in processing advertising Theories of emotion and affect in marketing communications Psychological and psychophysiological theories of advertising Involvement Specific audiences ; A theory of advertising to children Theory advancement in international advertising : drawing on theories from strategic management and international business How advertising works within a cultural context : theories and framework informing the process The reflexive game : how target and agent persuasion knowledge influence advertising persuasion Different types of advertising messages ; Creativity and ad theory Creativity and risk theories of advertising by douglas c. west, university of london ; A rhetorical theory of the advertisement Narrative advertisements and narrative processing Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation- imagery model Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity Theory building for online health product advertising Political advertising Media and media devices ; Media analysis and decision-making Managing non-traditional advertising : a message processing framework Role of technology in online persuasion : a main model perspective Lessons learned for teaching mobile advertising : critical review and future directions In-game advertising and advergames : a critical review of the past decade?s research Social media and advertising theory Organizations ; Toward a social ecology of advertising Brand concepts and advertising I know it when i see it : the definability and consequences of perceived fit in corporate social responsibility initiatives Contexts of advertising ; Ethics and advertising theory Theory and law Four theories of how imc works Theories about health and advertising The future of advertising theories ; Human barriers to using theory and research on responses to advertising messages Toward theories of advertising : where do we go from here? Advancing advertising theories and scholarship Adventures in misplaced theories Imc, advertising research, and the advertising discipline |
ISBN: |
9780415886628
9780415886611 0415886619 0415886627 |
Sprache: | Englisch |
Teil von: |
Routledge communication series
|
Schlagwörter: | |
Weitere Ausgaben: | Advertising theory |
Kollektion: | Verbunddaten SWB |
Perspectives on advertising and advertising theory -- What does "theories of advertising" mean? / by Esther Thorson and Shelly Rodgers -- Coloring outside the lines : suggestions for making advertising theory more meaningful / by Ronald J. Faber, Brittany R. L. Duff, and Xiaoli Nan -- Agency practitioners? : theories about advertising / by Gergely Nyilasy and Leonard N. Reid -- Psychological processes in response to advertisements -- The elaboration likelihood model : a thirty-year review / by David W. Schumann, Michael Kotowski, Ho-Young (Anthony) Ahn, and Curtis P. Haugtvedt -- The role of emotion in processing advertising / by Larry Percy -- Theories of emotion and affect in marketing communications / by Jon D. Morris -- Psychological and psychophysiological theories of advertising / by Paul Bolls, Kevin Wise, and Sam Bradley -- Involvement / by Eric Haley -- Specific audiences -- A theory of advertising to children / by Russell Laczniak and Les Carlson -- Theory advancement in international advertising : drawing on theories from strategic management and international business / by Charles R. Taylor, Shintaro Okazaki -- How advertising works within a cultural context : theories and framework informing the process / by Carrie La Ferle and Wei-Na Lee -- The reflexive game : how target and agent persuasion knowledge influence advertising persuasion / by Michelle R. Nelson and Chang Dae Ham -- Different types of advertising messages -- Creativity and ad theory / by Sheila L. Sasser and Scott Koslow -- Creativity and risk theories of advertising by douglas c. west, university of london -- A rhetorical theory of the advertisement / by Edward F. McQuarrie and Barbara J. Phillips -- Narrative advertisements and narrative processing / by ChingChing Chang -- Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation- imagery model / by Lu Zheng and Joseph E. Phelps -- Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity / by Kim Bartel Sheehan -- Theory building for online health product advertising / by Jisu Huh and Wonsun Shin -- Political advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision-making / by Hugh M. Cannon -- Managing non-traditional advertising : a message processing framework / by Rick T. Wilson and Brian D. Till -- Role of technology in online persuasion : a main model perspective / by S. Shyam Sundar, Qian Xu and Xue Dou -- Lessons learned for teaching mobile advertising : critical review and future directions / by Shintaro Okazaki -- In-game advertising and advergames : a critical review of the past decade?s research / by Seounmi Youn and Mira Lee -- Social media and advertising theory / by Harshavardhan Gangadharbatla -- Organizations -- Toward a social ecology of advertising / by Christine Wright-Isak -- Brand concepts and advertising / by Dean M. Krugman and Jameson L. Hayes -- I know it when i see it : the definability and consequences of perceived fit in corporate social responsibility initiatives / by Amanda B. Bower and Stacy Landreth Grau -- Contexts of advertising -- Ethics and advertising theory / by Minette E. Drumwright -- Theory and law / by Jef Richards -- Four theories of how imc works / by Sandra Moriarty and Don Schultz -- Theories about health and advertising / by Joyce M. Wolburg -- The future of advertising theories -- Human barriers to using theory and research on responses to advertising messages / by Ivan L. Preston -- Toward theories of advertising : where do we go from here? / by Marla B. Royne -- Advancing advertising theories and scholarship / by Hairong Li -- Adventures in misplaced theories / by Herbert Jack Rotfeld -- Imc, advertising research, and the advertising discipline / by Patricia B. Rose |
Perspectives on advertising and advertising theory ; What does "theories of advertising" mean? \ by Esther Thorson and Shelly Rodgers Coloring outside the lines : suggestions for making advertising theory more meaningful \ by Ronald J. Faber, Brittany R. L. Duff, and Xiaoli Nan Agency practitioners? : theories about advertising \ by Gergely Nyilasy and Leonard N. Reid Psychological processes in response to advertisements ; The elaboration likelihood model : a thirty-year review \ by David W. Schumann, Michael Kotowski, Ho-Young (Anthony) Ahn, and Curtis P. Haugtvedt The role of emotion in processing advertising \ by Larry Percy Theories of emotion and affect in marketing communications \ by Jon D. Morris Psychological and psychophysiological theories of advertising \ by Paul Bolls, Kevin Wise, and Sam Bradley Involvement \ by Eric Haley Specific audiences ; A theory of advertising to children \ by Russell Laczniak and Les Carlson Theory advancement in international advertising : drawing on theories from strategic management and international business \ by Charles R. Taylor, Shintaro Okazaki How advertising works within a cultural context : theories and framework informing the process \ by Carrie La Ferle and Wei-Na Lee The reflexive game : how target and agent persuasion knowledge influence advertising persuasion \ by Michelle R. Nelson and Chang Dae Ham Different types of advertising messages ; Creativity and ad theory \ by Sheila L. Sasser and Scott Koslow Creativity and risk theories of advertising by douglas c. west, university of london ; A rhetorical theory of the advertisement \ by Edward F. McQuarrie and Barbara J. Phillips Narrative advertisements and narrative processing \ by ChingChing Chang Working toward an understanding of persuasion via engaging narrative advertising : refining the transportation- imagery model \ by Lu Zheng and Joseph E. Phelps Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity \ by Kim Bartel Sheehan Theory building for online health product advertising \ by Jisu Huh and Wonsun Shin Political advertising \ by Marjolein Moorman and Peter Neijens Media and media devices ; Media analysis and decision-making \ by Hugh M. Cannon Managing non-traditional advertising : a message processing framework \ by Rick T. Wilson and Brian D. Till Role of technology in online persuasion : a main model perspective \ by S. Shyam Sundar, Qian Xu and Xue Dou Lessons learned for teaching mobile advertising : critical review and future directions \ by Shintaro Okazaki In-game advertising and advergames : a critical review of the past decade?s research \ by Seounmi Youn and Mira Lee Social media and advertising theory \ by Harshavardhan Gangadharbatla Organizations ; Toward a social ecology of advertising \ by Christine Wright-Isak Brand concepts and advertising \ by Dean M. Krugman and Jameson L. Hayes I know it when i see it : the definability and consequences of perceived fit in corporate social responsibility initiatives \ by Amanda B. Bower and Stacy Landreth Grau Contexts of advertising ; Ethics and advertising theory \ by Minette E. Drumwright Theory and law \ by Jef Richards Four theories of how imc works \ by Sandra Moriarty and Don Schultz Theories about health and advertising \ by Joyce M. Wolburg The future of advertising theories ; Human barriers to using theory and research on responses to advertising messages \ by Ivan L. Preston Toward theories of advertising : where do we go from here? \ by Marla B. Royne Advancing advertising theories and scholarship \ by Hairong Li Adventures in misplaced theories \ by Herbert Jack Rotfeld Imc, advertising research, and the advertising discipline \ by Patricia B. Rose. |