The dawn of Technicolor, 1915-1935

Published to coincide with Technicolor's centennial in 2015, The Dawn of Technicolor recounts the beginnings of one of the most widely recognized names in the American film industry, reconstructing the company's early years from a wealth of previously unavailable internal documentation, studio production files, contemporary accounts and unpublished interviews. Following its incorporation in 1915, Technicolor developed a series of two-color processes as necessary steps toward full-color photography and printing. Despite success in the laboratory and in small-scale production, the company was plagued by repeated disappointments. With the support of patient investors and the visionary leadership of Herbert T. Kalmus, Technicolor eventually prevailed against daunting odds to create the only commercially viable color process for motion pictures.