| Beteiligte: | |
|---|---|
| veröffentlicht: | Palgrave Macmillan 2013 |
| Medientyp: | Buch, E-Book |
Nicht angemeldet
Diese Neuerscheinung können Sie zur Leihe bestellen, wenn Sie angemeldet sind.
Noch keinen Account? Jetzt registrieren
Noch keinen Account? Jetzt registrieren
| Umfang: | 230; Color of cover: Black, Color of cover: Blue, Color of cover: Silver, Color of cover:, Color of cover: Yellow, X, 230 p., London; 141 x 223 x 25 |
|---|---|
| ISBN: |
9781137297105
|
| Schlagwörter: | |
| Kollektion: | PDA Print VUB |
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. |
| 1. Setting the Marketing Scene 2. Marketing as Communication 3. Marketing ideology and mass media 4. Ideologies of space 5. Marketing Ideology and Social Policy 6. Consumer Agency and Brand Culture 7. Managing Marketing - in Context |