@book{ 51-9783030769345, title = {Advances in National Brand and Private Label Marketing: Eighth International Conference, 2021}, author = {Gázquez-Abad, Juan Carlos and Martínez-López, Francisco J.}, editor = {Martínez-López, Francisco J.}, address = {}, publisher = {Springer International Publishing}, year = {2021}, isbn = {9783030769345}, url = {http://vub.de/cover/data/isbn%3A9783030769345/medium/true/de/vub/cover.jpg}, url = {https://link.springer.com/978-3-030-76934-5}, url = {http://www.Springer.com}, url = {https://katalog.adlr.link/Record/51-9783030769345} }