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| veröffentlicht: | New York : Bloomsbury Academic & Professional, 2012. ©2012. |
| Medientyp: | Buch, E-Book |
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| Umfang: | 1 online resource (284 pages) |
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| ISBN: |
9781441118943
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| Ausgabe: | 1st ed. |
| Sprache: | Englisch |
| Schlagwörter: | |
| Print version:: | Hetsroni, Amir, Advertising and Reality, New York : Bloomsbury Academic & Professional,c2012 |
| Kollektion: | E-Books adlr |
Provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide. |
| Intro An introduction: Advertising-truth, trust, and belief Amir Hetsroni Part One Views, times, and places 1 Mass moralizing Phil Hopkins 2 The disintegration of the box: Narrativity, performance, and translation in television commercials Dror Abend-David 3 Values in Israeli advertising: A decade-long observation Amir Hetsroni 4 Real versus pseudo real in Japanese television advertising compared with US television advertising Michael L. Maynard 5 God, religion, and advertising: A hard sell Yoel Cohen 6 Arab and Western images in Middle East satellite television advertising Shaheed Nick Mohammed 7 Nostalgia: Reflections on periodic representations in advertising Amir Hetsroni Part Two Demography 8 Seeing ourselves as the adman sees us? The representation and portrayal of older people in advertising Peter Simcock 9 Ethnically targeted advertising and social meaning: An analysis of representation in Spanish language advertising Christopher Chávez, Meghan Moran, and Sandra Ball-Rokeach 10 Celebrity in advertising: The Asian perspective Wei-Na Lee and Sejung Marina Choi Part Three Gender 11 Masculinity and femininity in advertising Narissra Maria Punyanunt-Carter, Daniel Linden and Kent Truett 12 Sex sells, but to whom and at what price? Sexual images of African American and Caucasian women in magazine advertising Linda Godbold Kean and Shekinah Thomas 13 Objectionable content on mainstream advertising: How much sex and violence do television commercials actually carry and what does the public think of it? Amir Hetsroni 14 International clothing, accessories, and dress codes: Women's wardrobe from Spain, Portugal, and China Paloma Díaz Soloaga and Natalia Quintas Froufe About the contributors Index. |