Does Advertising Communicate Product Quality to Consumers? Some Evidence from Consumer Reports - Marquardt, Raymond A. and McGann, Anthony F. (Journal of Advertising, 1975)
https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTA4MC8wMDkxMzM2Ny4xOTc1LjEwNjcyNjA1