APA Citation

King, R L.(1984). Cases in Advertising and Promotion Management. Quelch, John A. and Paul W. Farris. Piano, TX: Business Publications, Inc., 1983, 811 pp. $28.95. Journal of Advertising, 13(1), 49-49. doi:10.1080/00913367.1984.10672875

MLA Citation

King, Robert L. "Cases in Advertising and Promotion Management. Quelch, John A. and Paul W. Farris. Piano, TX: Business Publications, Inc., 1983, 811 Pp. $28.95". Journal of Advertising, 13.1 ( 1984 ): 49-49.

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