%0 Article, E-Article %A King, Robert L. and Goodrich, William B. %I Informa UK Limited %D 1984 %D 1984 %G English %@ 0091-3367 %@ 1557-7805 %~ adlr.link - Literatur für Kommunikations- und Medienwissenschaftler %T Broadcast Advertising. 2nd Ed. Zeigler, Sherilyn K. and Herbert H. Howard. Columbus, OH: Grid Publishing Inc., 1984, 391 pp %V 13 %J Journal of Advertising %V 13 %N 3 %P 59-59 %U http://dx.doi.org/10.1080/00913367.1984.10672903 %Z https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTA4MC8wMDkxMzM2Ny4xOTg0LjEwNjcyOTAz %U https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTA4MC8wMDkxMzM2Ny4xOTg0LjEwNjcyOTAz