TY - JOUR TI - Current Issues and Research in Advertising 1984. Leigh, James H. and Claude R. Martin, Jr., (Eds.). Ann Arbor, MI: The University of Michigan, 2 volumes, 1984. 350 Pp. $15.00 T2 - Journal of Advertising VL - 15 IS - 1 SP - 54 EP - 55 AU - King, Robert L. PB - Informa UK Limited PY - 1986 PY - 1986 LA - English KW - Marketing KW - Communication KW - Business and International Management SN - 0091-3367 SN - 1557-7805 UR - http://dx.doi.org/10.1080/00913367.1986.10672995 UR - https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTA4MC8wMDkxMzM2Ny4xOTg2LjEwNjcyOTk1 ER -