Essentials of Media Planning, Second Edition. Barban, Arnold M., Steven M. Cristol, and Frank J. Kop...


Bibliographic Details
Authors and Corporations: King, Robert L.
In: Journal of Advertising, 17, 1988, 1, p. 52-52
published:
Informa UK Limited
Media Type: Article, E-Article

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further information
Physical Description:52-52
ISSN: 0091-3367
1557-7805
DOI:10.1080/00913367.1988.10673107
published in: Journal of Advertising
Language: Undetermined
Subjects:
Marketing
Business and International Management
Communication
Collection:Informa UK Limited (CrossRef)