%0 Article, E-Article %A King, Robert L. %I Informa UK Limited %D 1989 %D 1989 %G English %@ 0091-3367 %@ 1557-7805 %~ adlr.link - Literatur für Kommunikations- und Medienwissenschaftler %T Beville, Hugh Malcom, Jr. (1988), Audience Ratings: Radio, Television and Cable (Revised), Hillsdale, NJ: Lawrence Erlbaum Associates, Inc., 407 Pp., $45.00 (cloth-bound); $19.95 (paperbound student Edition) %V 18 %J Journal of Advertising %V 18 %N 2 %P 47-48 %U http://dx.doi.org/10.1080/00913367.1989.10673154 %Z https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTA4MC8wMDkxMzM2Ny4xOTg5LjEwNjczMTU0 %U https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTA4MC8wMDkxMzM2Ny4xOTg5LjEwNjczMTU0