Saving Behavior Messaging: Gain/Loss Framing, Self/Family Orientations, and Individual Differences in Collectivism - Yoon, Hye Jin and La Ferle, Carrie (Journal of Advertising, 2018)
https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTA4MC8wMDkxMzM2Ny4yMDE3LjE0MDg1MDc