TY  - JOUR
TI  - When E-Commerce Personalization Systems Show and Tell: Investigating the Relative Persuasive Appeal of Content-Based versus Collaborative Filtering
T2  - Journal of Advertising
VL  - 51
IS  - 2
SP  - 256
EP  - 267
AU  - Liao, Mengqi and Sundar, S. Shyam
PB  - Informa UK Limited
PY  - 2022
PY  - 2022
LA  - English
SN  - 1557-7805
SN  - 0091-3367
UR  - http://dx.doi.org/10.1080/00913367.2021.1887013
UR  - https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTA4MC8wMDkxMzM2Ny4yMDIxLjE4ODcwMTM
ER  -