The wisdom of two sages: Sun tzu and confucius on marketing strategy - Chen, Qimei and Wells, William D. (Asian Journal of Communication, 1998)
https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTA4MC8wMTI5Mjk4OTgwOTM2NDc2OA