Santa Claus does more than deliver toys: Advertising's commercialization of the collective memory of Americans - Okleshen, Cara and Baker, Stacey Menzel and Mittelstaedt, Robert (Consumption Markets & Culture, 2000)
https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTA4MC8xMDI1Mzg2Ni4yMDAwLjk2NzAzNTc