Branding Television News in a Multichannel Environment: An Exploratory Study of Network News Brand Personality - Chan-Olmsted, Sylvia M. and Cha, Jiyoung (International Journal on Media Management, 2007)
https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTA4MC8xNDI0MTI3MDcwMTYzMjY4OA