The Case for Audience Isolation: Language and Culture as Predictors of Advertiser Investment - Coffey, Amy Jo (International Journal on Media Management, 2008)
https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTA4MC8xNDI0MTI3MDgwMjA4NjE5OA