User experience methodology: from the physical to the emotional

<jats:title>Key points</jats:title><jats:p><jats:list list-type="bullet"> <jats:list-item><jats:p>Understanding users is vital to any interface design.</jats:p></jats:list-item> <jats:list-item><jats:p>People vary enormously – this affects not only the design but also the ways that we assess interface design success.</jats:p></jats:list-item> <jats:list-item><jats:p>To fully understand users we need to pair quantitative data with qualitative research.</jats:p></jats:list-item> </jats:list></jats:p>