“Targeting Billennials”: Billenials, Linguistic Flexibility, and the New Language Politics of Univis...

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Beteiligte: Avilés-Santiago, Manuel G, Báez, Jillian M
In: Communication, Culture and Critique, 12, 2019, 1, S. 128-146
veröffentlicht:
Oxford University Press (OUP)
Medientyp: Artikel, E-Artikel

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Umfang: 128-146
ISSN: 1753-9129
1753-9137
DOI: 10.1093/ccc/tcz012
veröffentlicht in: Communication, Culture and Critique
Sprache: Englisch
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Kollektion: Oxford University Press (OUP) (CrossRef)
Inhaltsangabe

<jats:title>Abstract</jats:title><jats:p>Univision, historically the number one Spanish network, departed from its long tradition of safeguarding neutral Spanish to embrace not only English, but also Spanglish and Spanish-Caribbean accents in 2015. This article explores Univision’s new linguistic flexibility via two emblematic reality TV shows: Nuestra Belleza Latina (2007–) and La Banda (2015–). Through a textual analysis of these shows and industrial analysis of the strategies deployed by the network, the authors argue that Univision’s targeting of “billennials”—bicultural and bilingual millennials—prompted a linguistic flexibility that challenges the traditional lineup of neutral, Spanish-only, television, and is more inclusive of Latina/o audiences’ language use.</jats:p>