<jats:title>Abstract</jats:title> <jats:p>Value added: Reconsidering women-centered media and viewership explores how contemporary women audiences negotiate and connect with media products developed for them. The cutting-edge scholarship in this special issue offers keen insights into how texts designed with women in mind appeal to them even as those appeals are undervalued by mainstream classed and gendered misconceptions of the content as deficient in quality and taste even when such appeals are successful.</jats:p>