Therapeutic Servicescapes and Market-Mediated Performances of Emotional Suffering

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Bibliographische Detailangaben
Beteiligte: Higgins, Leighanne, Hamilton, Kathy
In: Journal of Consumer Research, 45, 2019, 6, S. 1230-1253
veröffentlicht:
Oxford University Press (OUP)
Medientyp: Artikel, E-Artikel

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weitere Informationen
Umfang: 1230-1253
ISSN: 1537-5277
0093-5301
DOI: 10.1093/jcr/ucy046
veröffentlicht in: Journal of Consumer Research
Sprache: Englisch
Schlagwörter:
Kollektion: Oxford University Press (OUP) (CrossRef)
Inhaltsangabe

<jats:title>Abstract</jats:title> <jats:p>We introduce the concept of therapeutic servicescapes, defined as consumption settings where emplaced, market-mediated performances compensate for sociocultural dilemmas. Our focus is on the localization of emotions that are emplaced in specific sociospatial features and collectively reproduced through ritualized consumer performances. This ethnographic study of religious pilgrimage consumption reveals that the therapeutic servicescape comprises three features: evocative spaces, ideological homogeneity, and restorative emotion scripts. These servicescape features catalyze the consumer rituals of therapeutic relations, therapeutic release, and therapeutic renewal. Our theorization of therapeutic servicescapes offers three contributions. First, we reveal how emotions are socially and geographically orchestrated and transformed in marketplace settings. Second, we demonstrate how therapeutic ritual performances reproduce emplaced, market-mediated emotion and compensate for embodied emotional restrictions. Third, we demonstrate how the negotiation of emotional ordering guides the therapeutic dialogue between religion and the marketplace.</jats:p>