Children and Consumer Behavior: Insights, Questions, and New Frontiers

<jats:p>We thank Deborah John, Lan Chaplin, and Daphna Oyserman for their insightful and generous responses. Each commentary seriously takes up the challenge we set forth at the end of our target article—how to link the research on children's concepts of object value to broader issues involving persuasion, including social influences on choices, behaviors, and values. In doing so, they build on our original paper in rich and exciting ways.</jats:p>