The effect of consumption emotions on satisfaction and word‐of‐mouth communications

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Bibliographische Detailangaben
Beteiligte: Ladhari, Riadh
In: Psychology & Marketing, 24, 2007, 12, S. 1085-1108
veröffentlicht:
Wiley
Medientyp: Artikel, E-Artikel

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Umfang: 1085-1108
ISSN: 0742-6046
1520-6793
DOI: 10.1002/mar.20195
veröffentlicht in: Psychology & Marketing
Sprache: Englisch
Schlagwörter:
Kollektion: Wiley (CrossRef)
Inhaltsangabe

<jats:title>Abstract</jats:title><jats:p>This paper examines the impact of consumption emotions on consumers' satisfaction and how it affects what they tell other consumers. The conceptual model is based on the premise that pleasure and arousal influence satisfaction, word‐of‐mouth (WOM) communications, and the likelihood of generating WOM. A study of 470 moviegoers in a French Canadian city supports most of these relationships. The results indicate that even when the effects of satisfaction are accounted for, pleasure and arousal have significant effects on WOM. © 2007 Wiley Periodicals, Inc.</jats:p>