TY  - JOUR
TI  - Exploring the effectiveness of business gifts: A controlled field experiment
T2  - Journal of the Academy of Marketing Science
VL  - 20
IS  - 1
SP  - 87
EP  - 91
AU  - Beltramini, Richard F.
PB  - Springer Science and Business Media LLC
PY  - 1992
PY  - 1992
LA  - English
SN  - 0092-0703
SN  - 1552-7824
UR  - http://dx.doi.org/10.1007/bf02723479
UR  - https://katalog.adlr.link/Record/ai-49-aHR0cDovL2R4LmRvaS5vcmcvMTAuMTAwNy9iZjAyNzIzNDc5
ER  -